Crafted in Auckland, for how we live in Aotearoa.
Proferlo Furniture is a New Zealand-owned maker of timeless, warm-toned furniture. We design, build and ship from our workshop in Westgate — cutting out the middle-man so the quality stays high and the price stays fair.
Our story
Proferlo began with a simple idea — good furniture shouldn’t cost a fortune, and it shouldn’t feel like a compromise. We saw too many Kiwi homes stuck between flat-pack that didn’t last and designer pieces that didn’t fit a sensible budget. So we built a workshop, designed our own range, and started shipping direct.
We’re family-run. Our pieces are designed by our in-house team, built to last through decades of real-life use, and refined until they feel right. Oak is our quiet favourite — warm, honest and hard-wearing — but you’ll find beautifully made work across sofas, dining, bedroom, office and storage in every collection.
Our Westgate showroom sits open for NZ-wide pickup, and our delivery teams cover Auckland and beyond with Mainfreight as our trusted national partner.
What we stand for.
Sustainable
Material choices, factory processes and logistics are reviewed continually to reduce waste and carbon. We want Proferlo furniture to outlive trends.
Minimalist
Clean lines, warm tones, honest joinery. We edit our range so each piece earns its place in your home.
Nationwide
Most Auckland orders are delivered within days. Rest of NZ ships fast via Mainfreight with live tracking from our door to yours.
Factory direct
We design, build and ship in-house, so savings stay with you. Every Proferlo piece is quality-checked before it leaves Westgate.
“I recently upgraded my bedroom with the Proferlo Bedside Table and Super King Bed Frame, and I’m genuinely impressed. The natural, minimalist design adds a warm, calming vibe to the room, and the quality is outstanding.”
Proferlo customer, Auckland